“Shape” magazine is targeted to women and is filled with new stories about weight-loss secrets and special cayenne pepper, seaweed diets. There is typically a bikini-clad photoshop job on the cover and pages of pictures of flawless muscle definition and perfectly proportioned supermodels demonstrating stretching methods. It’s essentially the Cosmo of the Weight-Loss Industry.
As I sat on the stationary bike yesterday, thinking about what I would have for dinner, I glanced over at the woman next to me because she had this magazine resting in front of the annoying yellow lights that tell you you’ve only been working out for 3:52 and you’ve only burned 2 calories. Stretched out along the top margin (above the red bikini) was the headline, “An Easy Workout to Burn 950 Calories Without Breaking a Sweat!” I didn’t think much of it, just rolled my eyes at the $5.99 she spent on the trashy magazine and resumed my virtual mountain biking. But later (aka now) I got to thinking about how lazy we all are. We want results without work; we want a workout without the hassle of sweating. It’s the instant gratification we crave that gets in the way of committing to losing weight, or just plain getting healthy.